Sales Manager, Northern Nigeria at Tomato Jos

Tomato Jos is a private equity-backed, fast-growing social enterprise located in Kaduna, Nigeria, that believes in the power of local production for local consumption. Our company aims to supply 10% of the processed tomato market in Nigeria within the next 5 years. We source tomatoes from smallholder farmers within our network and make high-quality branded consumer products for Nigeria and West Africa. We operate a 500Ha commercial farm, run a successful smallholder program with over 500 farmers, and have a tomato processing facility.

We are recruiting to fill the position below:

  • Job Title: Sales Manager, Northern Nigeria
  • Locations: Kaduna and Kano
  • Employment Type: Full-time

Job Description

  • Develop and execute volume and revenue growth strategies in the assigned area/region.
  • Recruit Distributors, manage and maintain existing distributors, build strong relationships with distributors, and ensure regular review of Joint Business Plans for business growth and sustainability through appropriate investment.
  • Recruit and manage sub-distributors and wholesalers to achieve sales targets in assigned territory.
  • Manage all sales channels effectively, efficiently, and profitably.
  • Manage the sales team & all activities within an assigned territory to achieve optimum coverage and distribution of TJ’s products in all the relevant outlets in an efficient & effective way to ensure market share growth.
  • Develop the capability of Sales Representatives through regular training, guidance, coaching & accompaniments, and spot & back checks.
  • Motivate Sales Representatives to achieve sales targets and evaluate their performance regularly.
  • Achieve sales drivers objectives in assigned areas- Distribution, Quality, Visibility, Pricing, Promotion, Persuasion.
  • Responsible for total business target achievement in the assigned area.
  • Achieve agreed business targets/KPIs for the area (primary & secondary sales, coverage, Call rate, productivity, Product Mix, NPD)
  • Gather market intelligence and information about competitors and share with the marketing team to enable coordinated efforts to gain market share and meet targets.
  • Ensure adequate and prompt reporting of sales and marketing activities in assigned territory as and when they are due.
  • Collaborate with marketing to promptly reconcile promotions, Measuring & Evaluation (M&E) & promo-impact assessments.

Minimum Qualifications and Experience Required for the Job Qualifications

  • Bachelor’s Degree in a Business-related field. Post Graduate qualification in Sales and Marketing will be an advantage.
  • Ideally, a minimum of 6 years of previous Sales experience in a similar role with similar responsibilities in the FMCG industry, with at least two years’ experience in managing/leading teams.
  • Excellent track record in consistently meeting or exceeding sales targets & KPIs.
  • Good computer skills, including MS Office and Google Suite
  • Excellent communication, coaching and people management skills.
  • Proven ability to manage teams.
  • Problem-solving skills.
  • Cautiously optimistic, personable, and resolute.

Additional Qualifications and Experience that will Set you Apart:

  • Ability to research, compile, analyse, and interpret sales data.
  • Conversant with the agricultural value chain.
  • A good team player who can adapt to a fast-paced environment.
  • Fluency in Hausa will be an added advantage.
  • Mobile and possesses a valid Driver’s license.
  • Able to work independently and take initiative.
  • Expected Competencies:
  • Business Acumen: Developed.
  • Distribution Management: Developed.
  • Negotiation skills: Developed.
  • Selling skills: Proven strength.
  • Sales Drivers: Proven strength.
  • Coaching and Accompaniment: Developed.

Application Closing Date
31st May, 2024.

Method of Application
Interested and qualified candidates should forward their CVs to: using the job title as the subject of the mail.

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The Sabiagrik Team

At Sabiagrik, we're dedicated to bridging the knowledge gap in the agriculture sector, helping enthusiasts transform their passion into thriving businesses.