Regional Sales Manager – SE at Saro Agro-Allied Limited

Saro Agro-Allied is a leading agricultural commodity exporting company that started in 1996, gaining dominance in Cocoa trading both locally and internationally by 2010. Our operations over time have covered sesame seeds, cashew and cocoa-producing communities in Nigeria. Through its transformation, the business has expanded from a short-cycle trading business to become a Consumer driven sustainable Agric. & Food business Company with a medium to long-term focus on value creation and capturing for all our stakeholders. We have made investments in Rice & Soybean value chain. While rapidly developing capabilities in the local market, we have initiated Non- non-GMO soybean meal export to drive scale and open new market opportunities.

We are recruiting to fill the position below:

Job Title: Regional Sales Manager – SE

Location: Onitsha, Anambra
Employment Type: Full-time

Job Overview

  • Regional Sales Manager for SE will be in charge business development across Anambra, , Abia, Imo & Ebonyi. The candidate must possess industry experience in relevant commodity and must have mid-level managerial fitness for understanding and driving strategic business goals.
  • This role will include developing regional tactical plans & executing same, aggressive customer base development, unlocking new channel for growth, and translating potentials into sales revenue in the market.
  • He will cover all key customer and markets within the region and environs to create demand and handle all other marketing and sales related activities for Saro Agro-Allied brands and products. He will collaborate with other functions to ensure profitable growth of the region.
  • He will take full ownership of business objectives, resource allocations & optimizations within the region.

Key Responsibilities

  • Responsible for identifying key customers for Soybean Oil (RSO/CSO/BSO), Head Rice and SBM to target
  • Ensure understanding of their local needs, behaviours & buying patterns and categorize them appropriately
  • Enumerate all open market and HSM within territory, and develop a customer database within them for Refined consumer soya oil and Rice
  • Develop a journey plan with the database to ensure daily customer visits
  • Apply sales skills and marketing initiatives in converting potential customers/sales lead to paying customers/demand
  • Responsible for depletion of part of inventory of Rice from FBB Kano & SBM/SBO from Makurdi warehouse to drive territory target
  • Understand how to retain customers through good customer relationship management
  • Ensure all Sales Payment is made into SAA bank account by customers
  • Develop & implement all tactical plans geared towards upselling, including depletion and branding activations
  • Executing appropriate programmes and obtaining consumers’ feedback for all new solutions.
  • Scan the environment weekly to understand the existing and emerging competitors play, dynamics, vulnerabilities and opportunities and report same to line manager
  • Weekly price monitoring & reporting, as well as other market drivers.
  • Follow up with customer payment for both cash and credit customers, within stipitaled leadtimes
  • Manage all customer issues towards buidling a sustainable relationship for growth.
  • Collaborate with Logistics and Accounts & QA to ensure delivery of quality products to customers and handling all customer complaints, where necessary.
  • Any other job that may be assigned by the team line manager


  • Bachelor’s Degree in a field such as Sales Management, or a related discipline.
  • Must have a minimum of 6 years’ experience in Sales management.
  • The candidate must possess industry experience in relevant commodity,
  • Possess mid-level managerial fitness fo understanding & driving strategic business goals.
  • Strong analytical skills and attention to detail.
  • Excellent communication and interpersonal skills.
  • Certification in NIMN/CIM will be an added advantage.

Key Competencies:

  • Problem-solving and decision-making abilities.
  • New Product Development and Commercialization of Product.
  • Knowledge of commodity production processes.
  • Ability to work independently and as part of a team.
  • Strong organizational and time management skills.

Application Closing Date
22nd April, 2024.

Method of Application
Interested and qualified candidates should:
Click here to apply online

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The Sabiagrik Team

At Sabiagrik, we're dedicated to bridging the knowledge gap in the agriculture sector, helping enthusiasts transform their passion into thriving businesses.